Apollo Bay

Situated on the traditional lands of the Gadubanud people, Apollo Bay is a charming town on Victoria’s Great Ocean Road. This little town is famous for its scenery, community and activities. Whether you’re looking for adventure or relaxation, Apollo Bay is the perfect base to explore the Otway Ranges, Cape Otway coast and the big Southern Ocean views. It’s a must-see for locals and international visitors.

A Coastal Haven

Apollo Bay’s charm is in its balance of coastal calm and adventurous soul. The town centre is buzzing with activity, with quaint cafes and artisan shops. Visitors are met with a warm, relaxed feeling as they wander down the streets with colourful shopfronts and friendly faces. Whether enjoying a locally brewed craft beer at the Otway Brewery or browsing stalls full of handmade goodies at the Saturday market, there’s always something to entertain. What makes Apollo Bay unique is its scenery. The contrast between the beaches and the Otway Ranges is ever-changing and feels like a postcard. Add to that the pretty harbour with fishing boats, and it’s no wonder Apollo Bay is one of Victoria’s most beautiful coastal towns.

Exploring the Rich History

Apollo Bay’s history is in its Indigenous and maritime past. The traditional lands of the Gadubanud people were rich in resources and supported a thriving community that lived in balance with the land and sea. Evidence of their presence can still be seen in the old middens and other cultural sites. With European settlement, the town became an earth-fishing town, capitalising on the marine life. Originally known as Krambruk, the town was later named after the schooner Apollo, who visited the bay in the mid-19th century. Maritime trade, fishing and logging were the main industries that shaped the community. Today, Apollo Bay recognises its rich history through local museums, storytelling events and initiatives to build lasting relationships and reconciliation.

Discover Wildlife Wonders

Apollo Bay is a wildlife lover’s paradise. The nearby Otway National Park and Melba Gully are a treasure trove of flora and fauna. Walk through the rainforest, and you might see koalas in the trees or kangaroos in the open grassy areas. Birdwatchers will love the variety of species, from brightly coloured parrots to the rare black cockatoo.
Marine life is just as impressive. At Marengo Reefs Marine Sanctuary, just a short drive from the town centre, you can see seals playing in the water and explore tidal pools full of life. For a special experience, head to Lake Elizabeth to see the platypus, which is best seen early in the morning or dusk. Whether on land or sea, Apollo Bay has plenty of opportunities to get up close and personal with nature.

Discover Bay’s Most Beautiful Beaches

Apollo Bay’s beach scene has something for everyone. The main beach with its soft golden sand is perfect for swimming, paddleboarding and sunbathing. The gentle waves and shallow water makes it a family favourite. For a more secluded experience Shelly Beach has dramatic rock formations and tidal pools to explore.
Adventure seekers can try horseback riding on the beach or go fishing along the fishing beach. For those just wanting to chill out, you can pitch your beach tent and let the sound of the waves lull you into a peaceful day.

Discover Nature’s Beauty

Apollo Bay is a walker’s heaven, with trails that wind through coastal cliffs, rainforest and fern lined gullies. The Great Ocean Walk starts in Apollo Bay and stretches over 100km with breathtaking views of the coastline. For a shorter but equally as good walk the Shelly Beach Circuit Walk is a favourite, through dense forest and with ocean views. In the Otway Ranges, the Otway Fly Treetop Walk is a unique experience, with a canopy walkway that soars above the treetops. Along these trails, you can discover magical waterfalls like Hopetoun and Beauchamp Falls, perfect for a picnic or a dip.

A Guide for Shoppers

Apollo Bay’s market scene is a reflection of its creative and agricultural heritage. Held every Saturday near the Apollo Bay Recreation Reserve, the market has a variety of activities and goods on offer, from fresh produce and homemade jams to artisan crafts and jewellery. It’s the perfect place to try the region’s best fresh seafood or buy a unique souvenir. The market is also a meeting place for locals and visitors, where stories are shared and connections are made. The stalls change regularly, so there’s always something new to find.

Pushing Limits and Breaking Barriers

Every year Apollo Bay hosts one of its biggest events: the Great Ocean Road Running Festival. This is the biggest event of the year and attracts runners from all over the world. The marathon course takes you along the famous Great Ocean Road, it’s a run like no other. Even if you’re not a runner, it’s an event worth getting to. The route is lined with spectators, and the town comes alive after the run with live music, food stalls and family-friendly entertainment.

Kid-Friendly Bay: Best Activities and Attractions

Apollo Bay is a family friendly destination with plenty to keep the kids entertained. The calm waters of the main beach are perfect for young swimmers and the Apollo Bay Surf Lifesaving Club offers lessons for those who want to learn surf safety and skills. For a more adventurous day out take the kids to Otway Fly Treetop Adventures where they can zip-line through the forest canopy or walk the treetop walk.
The Apollo Bay Bakery is a hit with families, serving up delicious pastries and treats the kids will love. And the Apollo Bay & Lorne areas have endless options for fun, from mini golf to wildlife encounters.

Eat & Drink

Apollo Bay’s food scene is a mix of fresh local produce and international flavours. Seafood heaven for those who love it, with fresh seafood galore from fish and chips by the harbour to gourmet dishes at fine dining restaurants. The town has several venues serving local craft beer and wine including the Otway Brewery and Apollo Bay Distillery.
For a more casual dining experience, there’s no shortage of cozy cafes and bakeries. The Apollo Bay Bakery is a must-visit, famous for its scallop pies and sweet treats. In the evening, head to one of the town’s beer gardens to enjoy tap beers while soaking up the coastal relaxed atmosphere.

Events and Festivals

Apollo Bay knows how to party. In addition to the Running Festival the Apollo Bay Seafood Festival is a major event, foodies from all over the region come to indulge in the best seafood and local produce. The festival has cooking demonstrations, live entertainment and interactive workshops so it’s an event for all ages. WinterWild is another highlight, celebrating the dark and moody coast during the colder months. With art installations, performances and music, it’s a unique cultural experience that showcases Apollo Bay’s creative side.

Weekend Wanderlust: Discover the Bay

Apollo Bay is the perfect weekend escape. Start your journey with a drive along the Great Ocean Road, taking in the views and waterfalls along the way. Once you’re in town, get settled into your accommodation at the BIG4 Apollo Bay or the Apollo Bay Pisces Holiday Park, with options from luxury cabins to big sites for camping.
Spend your days exploring the natural beauty, eating local food and soaking up the town vibe. Whether you’re solo, with mates or with the family, Apollo Bay will be a weekend to remember.

Best Time to Visit

Apollo Bay is beautiful all year round but the best time to visit depends on your style. Summer is beach and festival time, warm weather and long days. Winter is quiet and introspective, dramatic landscapes and indoor activities. Spring and autumn is the happy medium, mild weather for hiking and exploring.
For visitors wanting to explore more of the coast, tours great ocean road are available in every season and highlight the region’s natural charm.